https://blog.birdor.com/tags/devlog/ Recent content in Devlog on Birdor Blog Hugo en Sat, 06 Jun 2026 10:30:00 +0800 https://blog.birdor.com/marketing-for-indie-game-developers/ Sat, 06 Jun 2026 10:30:00 +0800 https://blog.birdor.com/marketing-for-indie-game-developers/ <p>Indie game marketing should not begin after the game is finished.</p> <p>By then, many of the most important decisions have already been made:</p> <ul> <li>what the game looks like</li> <li>how easy it is to explain</li> <li>whether it has a visible hook</li> <li>whether players understand the screenshots</li> <li>whether the audience has been found</li> <li>whether anyone is waiting for launch</li> </ul> <p>Marketing is not a final coat of paint. It is part of the product feedback loop.</p>