https://blog.birdor.com/tags/expectations/ Recent content in Expectations on Birdor Blog Hugo en Sat, 06 Jun 2026 12:00:00 +0800 https://blog.birdor.com/no-mans-sky-launch-expectation-failure-case-study/ Sat, 06 Jun 2026 12:00:00 +0800 https://blog.birdor.com/no-mans-sky-launch-expectation-failure-case-study/ <p>No Man&rsquo;s Sky is often remembered as a recovery story, but its launch remains one of the most useful failure case studies for indie developers.</p> <p>The game did not fail because the original idea was weak. The idea was unusually strong: explore a vast procedural universe, discover planets, survive, trade, fight, and move toward the center of the galaxy. It was easy to understand and easy to dream about.</p> <p>That was part of the problem.</p>