https://blog.birdor.com/tags/positioning/ Recent content in Positioning on Birdor Blog Hugo en Sat, 06 Jun 2026 12:40:00 +0800 https://blog.birdor.com/the-culling-2-trend-chasing-failure-case-study/ Sat, 06 Jun 2026 12:40:00 +0800 https://blog.birdor.com/the-culling-2-trend-chasing-failure-case-study/ <p>The Culling 2 is a sharp lesson in how chasing a market trend can erase the thing that made a game interesting in the first place.</p> <p>The original Culling had a specific identity: a smaller, more intimate battle royale focused on crafting, melee combat, traps, and game-show brutality. It was not the biggest game in the genre, but it had a distinct pitch.</p> <p>Then the battle royale market exploded.</p> <p>By the time The Culling 2 launched, players were comparing every new battle royale game against giants with huge player bases, production budgets, streaming visibility, and polished shooting systems. A small studio entering that space needed an extremely clear reason to exist.</p>